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Rejuvenate your Business

Every decision you make shapes the future of your business. But the most effective strategies aren’t built on numbers alone, they’re built on people. By understanding the psychology behind human behavior and emotion, you can lead with clarity, inspire your team, and drive sustainable success.

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As a business psychologist, I help you translate complex human dynamics into practical strategies. Together, we’ll explore not only the science of the brain and emotions, but also the restorative power of connecting with nature and our environment, an often-overlooked resource that fosters clarity, resilience, and creativity in leaders.

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You’ll gain the tools to make confident decisions, strengthen your leadership, and create a culture where both people and performance thrive.

Let’s work together to transform challenges into opportunities and align your vision with lasting results.

Happy Clients

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Services

Topics

Leadership: Helping leaders grow their confidence, clarity, empathy and ability to inspire others.
Human Resources: Strengthening organisations through people-focused HR practices.
Change Management: Guiding teams and organisations through transitions.
Business Psychology: Applying psychological insight to improve behaviour and motivation.
Strategy: Bringing direction and focus to organisational goals and long-term planning.
Creativity: Encouraging fresh thinking and innovative approaches to problem-solving.

Areas of Expertise

Emotional Intelligence 

Great leaders connect thinking with feeling. They use emotional insight to understand and respond to life’s signals, enriching their own lives and those around them. Emotional intelligence isn’t about being emotional, it’s about recognising emotions as valuable information when making professional decisions.

Spiritual Intelligence

Spiritual intelligence isn’t about religion, it’s about human qualities essential for thriving in today’s complex world. Developing these capacities helps us grow personally and professionally, enabling us to make a lasting positive impact.

Positive Psychology

Emotions are vital to life. While fear, anger, and sadness help us survive temporarily, joy is meant to be our lasting state, driving growth and creativity. Positive psychology expands beyond managing negative emotions to cultivating positive ones, offering insights and tools to help us live life to the fullest.

Letting Go of Control

Control often stems from fear. When fear becomes our default response, it limits perception and stifles creativity. By letting go of control and embracing openness, we unlock growth and allow our best, most creative selves to emerge.

Reflective Time Shifting

Reflective time shifting transforms strategic planning by viewing the future from the present moment. This perspective opens new possibilities, using emotional insight to imagine the future, draw lessons from it, and apply them in the present.

Appreciative Enquiry

Appreciative inquiry shifts focus from problem-solving to opportunity-finding. By following its key steps and asking the right questions, we adopt a more productive mindset that sparks positive change and innovation.

My 
Milestones

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  • 1985–Present: Senior Adjunct Professor of Psychology & Management at Webster University, Leiden Campus. Served as Head of the Department of Behavioral and Social Sciences (1992–1999, 2000–2003).

  • 1986–1994: Assistant Professor of Marketing, Nyenrode Business University.

  • 1996–1997: Associate Professor of Marketing, The Hotel School, The Hague.

  • 1998–1999: Lecturer in EMBA program, Echelon Institute of Management Development.

  • 2007–2015: Adjunct Professor of Business, Nyenrode New Business 

  • 2015–2017: Lecturer at Wittenborg University of Applied Sciences (Entrepreneurship & Small Business).

  • 2016–Present: Public Speaker with Speakers Academy ®, 

  • 2018–2023: Senior Learning Coach, Global School for Entrepreneurship.

  • 2019–2023: Program Director for Business Psychology, SRH Haarlem University of Applied Sciences, shaping and launching one of the Netherlands’ first Business Psychology programs.

About Me

For over four decades, I’ve lived my passion for psychology, teaching, speaking, and creating programs that inspire people to see the incredible potential of the human mind. From New York to the Netherlands, my journey has taken me from banking into academia, where I’ve shaped leaders, students, and organizations through the lens of business psychology.

What I value most are people, their stories, struggles, and triumphs. My strength lies in connecting deeply, listening with empathy, and creating spaces where ideas come alive. Whether I’m teaching future leaders, coaching entrepreneurs, or speaking to international audiences, I aim to spark curiosity, courage, and lasting change.

Mariana Araque | Boston Scientific 

From the moment she took the stage, it was clear that the audience was in for something special. The topics discussed were delivered in such a captivating way that left everyone in the room feeling motivated and energised. 

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